Shannon Ragan is a Seattle-based freelance senior designer with 14 years of experience. She specializes in using the Adobe Creative Suite to create 360 paid media campaigns for DTC marketing, including email blasts, video editing, paid ads for social platforms, and digital assets for web and retail outlets.
CONTACT
(Email)
shanrag11[at]gmail.com
EXPERIENCE
Freelance Creative / Senior Digital Designer
Virtue Labs LLC April 2019 -July 2024 Los Angeles, Metropolitan Area
• Utilized Photoshop and Adobe Creative Suite to develop comprehensive 360 paid media campaigns for DTC marketing, encompassing:
• Email Blasts: Designed and executed visually compelling email campaigns.
• Video Editing: Edited promotional and informational videos to enhance engagement.
• Color Correction and Retouching: Ensured all visuals met high-quality standards and brand consistency.
• Paid Ads for Social Platforms: Created effective ads tailored for various social media channels.
• Digital Assets for Web and Retail Outlets: Produced digital content optimized for both online and in-store experiences.
Freelance Senior Digital Designer
Pipette December 2021 - May 2022, Los Angeles, California, United States
Responsibilities included, but were not limited to, brainstorming for digital campaigns across various platforms. I designed email blasts,
social media content, digital marketing assets, and landing page assets, as well as handled video editing for paid advertisements. My role
required a creative and strategic approach to develop visually compelling marketing materials that resonated with target
audiences and met campaign goals.
Freelance Graphic Designer
Shannon Ragan Design 2011 - Present, Los Angeles Metropolitan Area
Clients:
Virtue Labs: 360 DTC marketing campaigns, from concepts to execution.
A-frame Agency: Branding and website design.
Linden Entertainment: Logo and branding design.
Funboy: Illustration, float concepts, pitch decks, and product design.
Kamp Wines: Mural design and illustration.
Celebrity Hairstylist Adir Abergel: Branding and website design.
Senior Content Designer
Creative/Digital at Starworks Artists x Starworks Group (SWG)
August 2013 - January 2019, Los Angeles
Agency and client responsibilities include designing for social media, presentations, press kits, mobile, email blasts, web, packaging, as well
as video editing, motion graphics, illustration, project management, and digital management of company assets.
Design Intern
National Forest June 2013 - August 2013, Glendale, CA
I completed a three-month internship under the Creative Directors at National Forest, where I gained hands-on experience in designing and illustrating for both print and web. This internship provided me with invaluable insights into the creative process and honed my skills in various design disciplines. It was a fun and enriching experience, allowing me to see two truly creative individuals develop concepts for clients like Nike, Puma, Roxy, and more.
Associate Art Director
Black Lab Productions February 2012 - February 2013, Los Angeles, California
I spent a year designing for print, web, and social media, alongside managing client social media accounts and SEO. I also contributed to producing creative concepts for commercials and handled video editing, and encoding files for TV and web formats. While this experience was challenging, being my first job in Los Angeles without strong leadership, it taught me invaluable lessons on perseverance and highlighted qualities I seek in future employers.
Junior Graphic Designer
Knowledge Anywhere July 2011 - February 2012, Bellevue, WA
In my first job out of college, I worked as a Junior Graphic Designer at Knowledge Anywhere. During this time, I designed decks and presentations for healthcare workers, utilizing my skills in graphic design to create visually engaging and informative materials. This role provided me with valuable experience in understanding the needs of healthcare professionals and effectively communicating complex information through compelling visual designs.
Design Intern
Civilization August 2011 - November 2011, Seattle, WA
One year internship under the Creative Director where I learned about designing for print, web, digital experiences, video editing and
environmental/event design.
Video Production Assistant
Western Washington University January 2008 - June 2011 Bellingham, Washington Area
EDUCATION
Bachelor of Arts (B.A.), Graphic Design
Western Washington University • 2011
SKILLS
My skill set includes brainstorming for digital campaigns across various platforms. I utilize tools like Adobe CC, Figma, Sketch, and Asana to design and execute email blasts, social media content, digital marketing assets, and landing page designs. I also have experience in video editing for paid advertisements. My expertise spans brand marketing, landing pages, web design, social media strategy, and branding & identity development. My diverse design skills encompass illustration, vector illustration, graphic design, advertising layout, art direction, photography, motion graphics, logo design, and typography. This comprehensive skill set enables me to deliver high-quality and impactful visual content across diverse platforms and media.